Thoughts on a bar called Low
The idea of Low bar came about whilst thinking of a perfect bar. This would be a bar you walk down to get into, hence the name "Low". Lowbar.com happened to be available, so we grabbed it. There were many grand plans for this bar, the letters for the bar would be made out of clear acrylic and tropical fish would swim inside. There would be a punk rock reading room. The walls would be moveable so the place never looked empty, it could be be made into a large room, when it got packed, or made into smaller rooms if the crowd was small. My grade school was architected the same way. Of course there would be a claw machine filled with bizarre little items like plastic tiaras and superballs. No television. Nothing interrupts drinking more than a TV. There would be "Progressive Drinking"TM, meaning that your first drink would be full price and afterward they would get increasingly cheaper. We would reward our barflies. On top of all of this we would require patrons to cash in their dollars for tokens or foreign currency, which could be used to purchase alcoholic beverages. We wouldn't accept greenbacks. I even found the perfect location for the bar: San Diego, 5th Street, currently where "Shake Rag," a second hand clothing store, is located -around the corner from Croce's. It's a basement but, what a basement!
These were all fine ideas. In fact, I'm confident had the bar named Low gotten off the ground, the place would actually be thriving. It was about here in the planning stages when we hit our fatal snag: Money. Money, the bane of our existences, halter of plans, freezing whole rivers in their tracks. Maybe this is a good thing. Right now I could be pouring beer for some jar-head as he leers at my bar-maid. But I could also be relieving him of his hard-earned cash as well. Either way, it's a damned good idea. I give these ideas out to the world so that someone may benefit. So anyone out there listening, who has a million dollars to spend, above is the business plan. Basically, people come into the place because it is different. They drink, because they are addicted to alcohol and we reward them for their honesty. In the process maybe they learn a little about life and go away feeling refreshed. What better business is there?
Consider yourselves NDA-ed. If I walk into a place that has the above mentioned nuances and I'm not the owner, I'll be miffed.
